Retailing
Choose from a wide variety of documents pertaining to retailing, such as PDFs, case studies and white papers on industry trends in merchandising and buying.
White Paper: How effective is marketing automation at converting leads into customers? That question is at the heart of this white paper. Leads that entered the Evergreen Enterprise's World Market Center showroom were sent a series of automated follow-up emails. Complete the short form below to read the results!... more
White Paper: Read this case study to see how Klipsch tested free shipping promotions to its website visitors and which tactic increased sales 14%... more
White Paper: In today's economy, area rugs should be a source of joy for home accents retailers. While many customers lack the resources to buy a new house or even a new set of furniture, rugs give consumers the option to fundamentally change the feel, color and design of their living space just as a new set of... more
White Paper: Mobile marketing is one of the fastest growing online technologies and QR tags are popping up on packaging, print ads and point-of-purchase displays. This white paper explains in plain English what these codes are; how to use them; and why every company should incorporate them into their marketing... more
Video: Andy Bernstein, founder and president of FurnitureDealer.net, talks about how to create a request for proposal. You think you've clearly explained the type of website you want for your company, yet the quotes you get back from Web developers range from a few thousand dollars to tens of thousands of... more
PowerPoint: Eric Dean - President & Co-Founder - Whereoware LLC
Learn how to converge your website, marketing automation, social media marketing, lead generation, telesales, print and field representatives to optimize sales and build a strong base of customers. Walk away with real life examples you can...
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Video: Facebook is great for brands even without eCommerce, yet the connection to sales is tenuous, at best. In this presentation we will talk about why sales through Facebook are not yet significant and why this is changing. We also will talk about how to prepare for these changes. Lastly we will discuss... more
White Paper: With more than 130 million U.S. users, Facebook is an easy and popular way for brands to interact with their customers. In its simplest form, Facebook gives your brand an accessible, human side that can personally respond to customers' needs and motivate them to share your brand with friends. This... more
Video: Bob George, Managing Partner of FurnitureCore.com, talks about technology uses in your daily business operations.
A recent survey in a major technology magazine listed the leading investment for small and mid-size businesses in 2011 will be Business Intelligence Technology applications. Learn...
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White Paper: You probably don't work in the cycling industry, but this case study illustrates how the gift, home accessories and furniture industries can leverage the Web for more sales. Discover how you can sell product online but leverage your local retail network to drive customers into the brick-and-mortar... more
White Paper: In 2010, online holiday sales could reach $30 billion for the first time. This white paper gives you 12 proven tips to increase holiday sales. Many of these strategies are simple to implement not only during the holidays, but all year long. Try out these strategies now and enjoy success this... more
Video: Furniture/Today Executive Editor David Perry has just produced a special mattress guide to help consumers shop for, buy and maintain the right bed for them.
* View a video... more
White Paper: Forrester Research reports that 75 percent of Web users make judgments about the credibility of your organization based on the design of your website. Other independent research states that 53 percent of retail sales are expected to be influenced by or made on the Internet within the next 4 years.... more
Are You Prepared for the 2009 Holiday Season? A Branded Manufacturer’s Guide to Holiday eCommerce Success
Shopatron
White Paper: At Shopatron, we've helped more than 700 brands with their eCommerce programs. Along the way, we've seen many successful-and some not so successful-eCommerce strategies for the holiday season. In this whitepaper, we share a dozen tips for the holidays, based on proven success of Shopatron brands.... more
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