Most branded manufacturer Web sites attract steady streams of traffic. You can turn this asset into sales (or "monetize" it). This article addresses the issues you face when comparing the options available for capturing sales from this Web site traffic. The best methods for monetizing site traffic use promotions to drive sales, minimize conversion loss rates, leverage opportunities to increase sales with retailers, and provide accurate measurement of improvements.
Shopatron is the world's leading provider of global eCommerce for consumer goods. With Shopatron, orders placed on branded websites are offered to a managed network of global partners for fulfillment, typically for assignment to local retailers.