Social Networks to Social Shopping
Shopatron
Description
Facebook is great for brands even without eCommerce, yet the connection to sales is tenuous, at best. In this presentation we will talk about why sales through Facebook are not yet significant and why this is changing. We also will talk about how to prepare for these changes. Lastly we will discuss the role that the "group buying" phenomenon may play in this evolution. Editor's Note: To access the video mentioned in the Power Point presentation, please go to: http://www.youtube.com/watch?v=EleK6Mv6sW8
Company Overview
Shopatron is the world's leading provider of global eCommerce for consumer goods. With Shopatron, orders placed on branded websites are offered to a managed network of global partners for fulfillment, typically for assignment to local retailers.
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